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DIRECTV Selects ChoiceStream to Deliver Personalized Entertainment Experience
Read the entire store at: Broadcast NewsroomCAMBRIDGE, Mass., BUSINESS WIRE -- ChoiceStream, Inc., the leading provider of personalization solutions for online entertainment services, e-retailers, TV and mobile providers, today announced that DIRECTV (NYSETV), the nation's leading satellite television provider, has selected ChoiceStream's RealRelevance Personalization Solution to enhance the entertainment experience for DIRECTV's 15.5 million customers. The service, branded "My TV Planner," is for DIRECTV subscribers only and can be accessed on www.directv.com.
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