DirecTV Inc.'s best consumers and Starz! On Demand customers will get free access to subscription video-on-demand in the fourth quarter, when the DBS company releases the its latest version DVR, company officials said.
The box, co-developed by DirecTV and Tivo Inc., and manufactured by Hughes Network Systems, will offer five Starz! titles a month, residing on a DirecTV-branded page under a 'now playing' label.
The box and subscription services will carry the DirecTV brand; the Tivo logo will only appear on screen where consumers find the content-maneuvering controls.
'Time doesn't mean anything anymore' to a consumer's viewing experience, said Brad Beale, senior vice president, advanced products and new media.
DirecTV launched its first DVR in 2000, and while consumers embraced the technology, research showed they resent service fees and resisted the $399 purchase price, Beale said.
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