DISH got a message that subscribers vote with their feet. When subscribers get unhappy, either due to lack of desired programming, lousy service (people remember all those bad installs), or crappy hardware, they often walk at the first opportunity. To my earlier point, consider all the lousy customer service posts, the hardware that doesn't work right, the dozens of lousy intall(er)s, the legions of dissatisfied customers with the buggy software upgrade for the HRs three or four months ago, and so forth, that you read here and on other sites. Now, with people reconsidering previous choices about how they spend their money, satellite TV is often a luxury. With the continuing expectation of more HD and more SD channels, continued growth in programming and technology with minimal growth in fees is essential. D* can't afford to be complacent with all the ire about service, programming, and the like that I mentioned earlier. Hopefully, they are reading just as we are, and paying attention. They need to address the grumbling; ignoring it and standing pat on subscribers is more like going backwards. That's my point.