James will find a positive spin on this one I am sure.
DISH is the market leader! They just seem to be leading in the wrong direction at the moment.
I don't know how much the deal with AT&T helped DISH in the past, beyond 15% of gross additions for the first six months of the year. I've never really liked reselling agreement (beyond local retailers selling a national product for a commission). The rebranding/repackaging often waters down of the main product. One is often better off dealing direct with the company with the product and not the repackager.
There are some areas where a reseller can get you a deal ... but it is only a good deal in my mind when the main product stays intact.
BTW: No spin required - from the DirecTV thread:
After reading posts from folks with AT&T/Dish packages saying what a PITA it is when trying to get 'discounted/free' upgrades or making changes. If AT&T/DirecTV have the same limitations I'll just stay with my non-bundled service.
Quarterly Report Information:
"In addition, for the six months ended June 30, 2008, approximately 15 percent of our gross subscriber additions were generated through our distribution relationship with AT&T."
"Monthly average revenue per subscriber was $69.38 during the three months ended June 30, 2008 versus $66.06 during the same period in 2007. ... This increase was partially offset by a decrease in revenues from installation and other services related to our original agreement with AT&T."
Looks like having the relationship brought in new customers (no guarantee that some of them would not have come to DISH anyways) but it was a costly arrangement. Perhaps AT&T wanted a better deal, one with a higher profit margin? Every customer sold through AT&T is a loss of profits for DISH ... there is a balancing point where the number of customers added balances the extra cost. Only DISH would know just how much losing AT&T hurts. (If one wants worst case scenario gloom and doom read the quarterly report.)
DISH does need to find a way to sell their service ... get it in front of potential customers, get the orders, get the installs, get the monthly income. Losing any sales path isn't good.