DISH PAK: Includes AT50, Starz! Super Pak, and locals - $39.99/mo
If you purchased each of the items of the Dish Pak seperately:
AT50 - $21.99/mo
Starz! Super Pak - $11.99/mo
Locals - $5.99/mo
TOTAL: $39.97/mo
There's no "deal" with the Dish Pak. They're not giving potential new subs any reason to subscribe to Dish Network. What happened to Dish's GOOD promotions?
Remember the target audience -- the relatively unsophisticated cable TV consumer. That goofy little Dish package provides (a) basic cable networks, (b) all locals, and (c) a whole mess of movie channels, all for less than $40. That probably compares favorably with a lot of non-digital cable packages.
The target audience isn't going to spend a lot of time navigating the menus of options. Once they've got the equipment, Dish has a chance to upsell them to AT100, AT150, the other pay channels, pay-per-view, the whole revenue-enhancing deal. Meanwhile, it's brain-dead simple to compare to a 36-channel analog system and order it with one phrase.
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