Dish's competitors allied for ad revenue

Since you brought it up (and made it the first comment of your post) I will say you do seem to want to find ways that DISH is behind ... seeking out those ways, as it were.

If I understand this correctly, this is a marketing deal where DirecTV is going to allow a consortium of cable providers to sell ad time on RSNs carried on DirecTV. Are these the "insert ads" that cable providers normally insert to cross channel promote and advertise local businesses? If so this just means that DirecTV subscribers are more likely to see the same regional inserts as cable subscribers in those areas.

I don't see any particular benefit to letting someone else sell your advertising space ... the only benefit is if the cable company consortium does a better job of selling the insert ads than DirecTV could do.

I also do not have the fear that DirecTV will come up with "unskippable" commercials just because they have a deal with the consortium to sell that space. Unskippable commercials are a bad idea. I would not expect DISH or any other company to raise their rates because their commercials can be skipped (although it would be a cool feature to have the commercials automatically skipped for you by the satellite provider).

It sounds more like DTV is having problems selling their insert spot inventory and believe their competitors, the cable consortium, can do a better job. If so, good for them.

James Long said:

DISH has done a fair job of buying TurboHD ads on outside channels as well ... including billboards and Olympics coverage. As far as their "insert ads", I'd rather see DishHD ads than another medical disfunction product advertisement.

Click to expand...

The Turbo ads on NBC Olympics coverage were pretty solid.

Let's hope there are no insert ads for TurboHD since it's not available to existing customers. I'd rather see an insert ad that brings revenue into Dish Network's coffers. Enough of those, and they might be able to keep the rates lower come February which will keep them competitive.

And actually I don't seek out this stuff. I subscribe to a number of news sources in the media industry and the advertising business. The latter provides a whole different perspective on what's going on as they are the folks making a living creating, marketing, and evaluating the ads you see on TV, in print, and your computer.

In this case, it is significant news within the advertising industry that DirecTV signed with the Comcast-Cox-Time-Warner-owned company that already sells insert ads for its owners plus Cablevision, Bright House Networks and other cable operators.

Partly I worry about it because Dish is the only big player in the signal provider business that I can't find any evidence of signing with a system to report viewing habits. This is part of the potential cash flow and every one of the other players are selling this information. Now I'm seeing a similar situation with advertising.