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Beware the Attack Basset
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If the ads are targeted at SPORTS PACK and Sunday Ticket viewers, that's not a very large demographic. While DIRECTV is the go-to provider for that content, it doesn't draw a very large following.

The one possible good outcome is that it will force DIRECTV to make the Sports Pack and Sunday Ticket products more attractive to their customers so that they can get a bigger share of the co-op money. There isn't much money in it if you only bring a few hundred thousand customers to the table.
 
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