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From Nasdaq:
Walt Disney Co. (DIS) confirmed its plans to curb the advertising of what is known as junk food on its television and radio programs aimed at children by 2015 as it continues its efforts to promote healthier lifestyles.
The Wall Street Journal reported late Monday that Chief Executive Robert Iger would disclose the plan Tuesday with First Lady Michelle Obama.
Under Disney's new standards, all food and beverage products advertised, sponsored or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations will be required to meet Disney's nutrition guidelines by 2015.
By the end of the year, Disney will also introduce "Mickey Check," an icon that will appear on nutritious licensed foods products, recipes on Disney.com and Family.com, and menu items at Disney's Parks and Resorts.