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More American households now own more DVD players than VCRs, according to Nielsen's quarterly Home Tech Study released Tuesday.
"This study shows the culmination of a long battle for share of consumers," said Paul Lindstrom, Nielson's senior vice president of custom research. "Nielsen clients have used information from our Home Tech Report for the past decade to trend the changes in penetration and report use of new devices as they infiltrate the marketplace, and we now see that the popularity of DVDs has finally surpassed that of VCRs."
According to the report, 81.2 percent of homes today contain a DVD player, compared to 79.2 percent that still have a VCR. The trend is on its way up, the study found, as DVD penetration in the U.S. is up 6 percent since last year and continues to grow. When Nielsen first started tracking DVD ownership in 1999, the ratio was 88.6 percent for VCR with only 6.7 percent of homes with a DVD player.
For more information and a copy of the complete report go to: http://www.NielsenMedia.com.
www.SkyRetailer.com - used with permission
"This study shows the culmination of a long battle for share of consumers," said Paul Lindstrom, Nielson's senior vice president of custom research. "Nielsen clients have used information from our Home Tech Report for the past decade to trend the changes in penetration and report use of new devices as they infiltrate the marketplace, and we now see that the popularity of DVDs has finally surpassed that of VCRs."
According to the report, 81.2 percent of homes today contain a DVD player, compared to 79.2 percent that still have a VCR. The trend is on its way up, the study found, as DVD penetration in the U.S. is up 6 percent since last year and continues to grow. When Nielsen first started tracking DVD ownership in 1999, the ratio was 88.6 percent for VCR with only 6.7 percent of homes with a DVD player.
For more information and a copy of the complete report go to: http://www.NielsenMedia.com.
www.SkyRetailer.com - used with permission
