tommiet said:
No other station cost a premium price as ESPN and FOX Sports do. What if I asked everyone else to pay for HBO to lower the price?
ESPN needs to be added to a premium tier. It's the only station I know of that cost customers over $10.00 a month and I have no choice in the matter. If I'm wrong, someone correct me.
No choice? Someone is holding a gun to your head and insisting that you subscribe to a package that includes ESPN? You always have a choice. The fact that a choice you would like better is not available does not mean you do not have a choice. It means that you have had to compromise.
In a perfect world, I would insist that stations sell their channels individually. They do not. They sell them in groups, and they negotiate which tiers which channels must go into.
Here's my a la carte solution: eliminate programming packages. Allow each company to create their own list, and set the prices accordingly. So if Disney wants you to buy ESPN/ESPN2/ESPNNews/ESPNU/ESPN Classic/Disney East/Disney West/Broadcast ABC and the price is $20/month, you can choose to buy the Disney corporate package or not. Time Warner can create their own TNT/TBS/TWC/etc package, and you can choose to buy it or not. Dish can put together a package of freebies (channels whose advertising pays for itself, or loss leaders) available to all. What I suspect is that if ESPN were moved to its own package, along with all the other channels Disney owns, 90% of you would buy it because you would want the other channels, EVEN IF YOU NEVER WATCH ESPN! Disney will never agree to move ESPN to its own tier, without tying it to the other channels.
What you seem to want is the perfect world, where you only pay for the channels you actually want. Here's the rub: if ESPN isn't in that mix, you'll end up paying more for your perfect world of a la carte because your channels are not as popular as ESPN. By making ESPN optional, you'd make your favorite channels optional, and because so few people (relatively speaking) would opt into your favorite channel, the cost per subscriber would jump up quickly. In many cases, these smaller audience channels would cease to exist. We'd probably end up with 20-30 cable channels, but we'd each only get a subset of them and it'd cost us about what we're paying now for the 8-10 channels we wanted. On the other hand, the quality of the available content would jump dramatically, as the good stuff wouldn't be spread over 250+ channels. But niche viewers would be left out altogether.