If you have access to this article, can you post the gist of what they're saying? How much do they estimate that ESPN DTC will cost? (I don't want to bother signing up for a free trial of the NY Post and then cancelling it within 30 days.) Thanks.There is a newer article that I didn't post because it is behind a paywall so I posted the earlier one. Here is the newer link for those that have access.
ESPN will go direct-to-consumer, but also will remain on cable and satellite providers, giving the customer options.nypost.com
Incorrect. The figures often do include vMVPDs (i.e. streaming cable TV services such as YTTV). I'll quote again here from the story I linked above:The other bad assumption is found earlier. The “cable is dying” crew always cite the number of cable/DBS/teleco subscribers as in decline. Leaving out alternative linear providers like YouTubeTV, which has ESPN and is linear. These people are not cord cutters, but cord switchers, still paying for linear channels.
I'd imagine that there is a pretty large market in the commercial venues that would like to get ESPN without subscribing to a broad scope programming package. I'm thinking sports bars and barber shops as good examples.The number of people that would stick with cable if they could get ESPN a la carte, is not 50M. It is probably closer to zero.