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That article is almost five months old. It doesn't contemplate the more recent news that Diamond Sports (Bally's, YES Network and Marquee Sports Network) is on the brink of bankruptcy.
I'd imagine that there is a pretty large market in the commercial venues that would like to get ESPN without subscribing to a broad scope programming package. I'm thinking sports bars and barber shops as good examples.The number of people that would stick with cable if they could get ESPN a la carte, is not 50M. It is probably closer to zero.