I might be wrong here, but Eurocinema has been up and running on ch 1802 for quite some time.
Eurocinema to Launch on DirecTV
http://www.broadcastingcable.com/article/CA6582695.html?industryid=47174
Eurocinema, an on-demand network devoted to bringing European and international film to North American audiences, will debut Aug. 1 on DirecTV's on-demand platform due to a partnership with the company.
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Just checked and you are right. Guess it was just for PR purposes.
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