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· Dry as a bone
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SOMERVILLE, Mass., Aug 25, 2008 (BUSINESS WIRE) -- Farm Aid today announced that its Sept. 20 New England music festival will be broadcast live on DIRECTV's The 101 Network, which reaches more than 17 million viewers. This broadcast will mark the first time that Farm Aid's annual benefit concert airs live in HD.

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NEW YORK, Sep 15, 2010 (BUSINESS WIRE) -- For the third consecutive year, DIRECTV, the world's most popular video service, will be the exclusive television broadcaster of Farm Aid's annual benefit concert to be presented live and in HD on October 2 at 6 p.m. EST on The 101 Network.

Farm Aid 25: Growing Hope for America, celebrates twenty-five years of inspiring music, supporting farmers and strengthening America. In addition to broadcasting the event, DIRECTV has pledged to match all customer donations up to $50,000 made during the months of September and October to support Farm Aid's mission to keep family farmers on the land, growing healthy food for all.

Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews will headline the event, to be hosted by award-winning broadcaster Tavis Smiley, at Miller Park in Milwaukee, WI. Recently announced acts including Kenny Chesney, Norah Jones, Jason Mraz, Jeff Tweedy, Band of Horses, The BoDeans, Amos Lee, Robert Francis, Lukas Nelson and The Promise of the Real, The Blackwood Quartet and Randy Rogers Band will join the lineup.

http://investor.directv.com/releasedetail.cfm?ReleaseID=507918
 
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