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In an order and declaratory ruling issued Dec. 4, the FCC found "that RFD-TV does not qualify for carriage on capacity set aside by DBS providers (for public interest networks) when it acts like a commercial entity and favors certain programming."
The FCC said that RFD-TV no longer qualifies as a PI channel "so long as it engages in this conduct". The request for the ruling came from Farm Journal, and a "number of parties, including ... Free Press" joined that side of the argument.
In its ruling, the FCC took issue with RFD's exclusive relationship with Superior Livestock Auctions, which produces the only auction broadcasts that RFD will show. "By airing the programming of Superior to the exclusion of others, RFD-TV provides the livestock auctions of one company a leg up on the livestock auctions conducted by other companies," the ruling said.
Farm Journal also objected to other RFD-TV shows, such as RV Today, and Living the Country Life, which appear to sell merchandise and direct viewers to commercial web sites. The FCC did not address whether those other shows would violate the PI guidelines, but wrote, "We recognize the seriousness of these allegations, however, and emphasize that we may address these issues at a later date."
Text: http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-172A1.txt
Word DOC: http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-172A1.doc
PDF: http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-172A1.pdf
The FCC said that RFD-TV no longer qualifies as a PI channel "so long as it engages in this conduct". The request for the ruling came from Farm Journal, and a "number of parties, including ... Free Press" joined that side of the argument.
In its ruling, the FCC took issue with RFD's exclusive relationship with Superior Livestock Auctions, which produces the only auction broadcasts that RFD will show. "By airing the programming of Superior to the exclusion of others, RFD-TV provides the livestock auctions of one company a leg up on the livestock auctions conducted by other companies," the ruling said.
Farm Journal also objected to other RFD-TV shows, such as RV Today, and Living the Country Life, which appear to sell merchandise and direct viewers to commercial web sites. The FCC did not address whether those other shows would violate the PI guidelines, but wrote, "We recognize the seriousness of these allegations, however, and emphasize that we may address these issues at a later date."
Text: http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-172A1.txt
Word DOC: http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-172A1.doc
PDF: http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-172A1.pdf