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This is actually news from TV Week headlined Anglers Association Lands Show on World Fishing Net:

And I thought it was a waste in my Platinum Package."It says a lot that when the premier membership group of bass-fishing professionals decided to enter into the broadcasting arena, they chose WFN, the ultimate destination for all things fishing," Mark Rubinstein, president of WFN, said in a statement. "The more than 50 million sport fishing enthusiasts in North America are hungry for programming that speaks to their passion and lifestyle. This partnership will bring them unfettered access to the world's best bass-fishing professionals."