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The results of the largest survey, conducted by Gigex, of gamers this year revealed that Microsoft's Xbox would be the game console of choice this holiday season (12,288 responses).
Over 12,000 gamers were queried, "What console gaming system do you plan to buy in the coming year?" and 39 percent answered they plan to buy a Microsoft Xbox, 27 percent will buy a Sony PlayStation 2, and 17 percent plan to purchase Nintendo's GameCube.
The study also showed that game demos have the most influence over game purchase decisions. When asked "Which of these items highly influence your game purchase decisions?" nearly 8 out of 10 respondents (78 percent) ranked game demos the number 1 factor, far ahead of the number 2 response: Game reviews (47 percent). Both television commercials (35 percent) and magazine ads (31 percent) trailed furthest behind as drivers of retail purchase behavior.
The survey shows that gamers will be ringing the cash registers at retail stores across the country this year, with 59 percent of gamers purchasing game products from electronic stores, 43 percent from computer superstores, 35 percent from department stores and 19 percent online.
From SkyRetailer (Used with Permission)
Over 12,000 gamers were queried, "What console gaming system do you plan to buy in the coming year?" and 39 percent answered they plan to buy a Microsoft Xbox, 27 percent will buy a Sony PlayStation 2, and 17 percent plan to purchase Nintendo's GameCube.
The study also showed that game demos have the most influence over game purchase decisions. When asked "Which of these items highly influence your game purchase decisions?" nearly 8 out of 10 respondents (78 percent) ranked game demos the number 1 factor, far ahead of the number 2 response: Game reviews (47 percent). Both television commercials (35 percent) and magazine ads (31 percent) trailed furthest behind as drivers of retail purchase behavior.
The survey shows that gamers will be ringing the cash registers at retail stores across the country this year, with 59 percent of gamers purchasing game products from electronic stores, 43 percent from computer superstores, 35 percent from department stores and 19 percent online.
From SkyRetailer (Used with Permission)