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For auto-racing fans, nothing beats the roar of the engines, the sight of cars blazing around at speeds unthinkable on city streets, and, as of this summer, getting to backseat-drive.
NASCAR ( news - web sites), the auto racing circuit that counts 40 million "hardcore" fans nationwide, is trying something new to draw in fans: multichannel pay-per-view with multiple in-car cameras.
NASCAR, which estimates its fans consume an average of nine hours of NASCAR-related media a week, has broadcast deals with four different networks.
Since mid-June NASCAR and pay-per-view company iNDemand have offered a package of seven channels for each race in the stock-car series. Fans pay $99 for a full season of 22 races.
Full Story
NASCAR ( news - web sites), the auto racing circuit that counts 40 million "hardcore" fans nationwide, is trying something new to draw in fans: multichannel pay-per-view with multiple in-car cameras.
NASCAR, which estimates its fans consume an average of nine hours of NASCAR-related media a week, has broadcast deals with four different networks.
Since mid-June NASCAR and pay-per-view company iNDemand have offered a package of seven channels for each race in the stock-car series. Fans pay $99 for a full season of 22 races.
Full Story