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Even though we have a thread for the show itself Hatfields & McCoys - *Possible Spoilers, this is news from the History Channel's news release is worth noting separately for the record:
The debut of the HISTORY's HATFIELDS & MCCOYS, which premiered on Memorial Day and continues tonight and Wednesday (9-11pm ET/10c) becomes the #1 non-sports telecast in ad supported cable television history, with over 13.9 million total viewers, 5.8 million adults 25-54 and 4.8 million Adults 18-49 (based on Nielsen's fast cable ratings). Over 17 million people watched both the premiere and encore telecast last night.