it's true with my family, after seeing HD on my 57' hitachi my wife bought a 50' hitacni hdtv for the bedroom, then my son then got a 30' hdtv for his room which is why we also have 3 hd-tivos with directv. but my was not to happy when i told her we would have to eventually switch to the new D* hd-dvr and wont let me buy one. oh well i hope D* comes to the rescue and does a free exchange.