Every time I press skip on my DTivo, I get one frame of picture to look at and rarely skip more than once more than I need to. For a 120 second commercial break, "slip" would take 6 seconds, assuming 1.5 seconds per 30 seconds commercial time. I can be off two on 30 second skip, and still easily beat 6 seconds. There may be other reasons to prefer "slip", but IMO, speed is not one of them.
We are in the middle of an advertiser's revolt against DVRs. They have always hated the remote control but DVRs are beyond scary.
During the Super Bowl, the classic scene is the guys watching the game and calling out for the girls to come in when the next commerical comes on.
If we are doing a 4 minute Slip and a Miller Lite Man Law commercial comes on, we stop. The same goes for the Careerbuilder.com guy who works with a bunch of monkeys. Our favorite was when he called the girl who worked with a bunch of jackasses.
If you make someone laugh, they are more likely to buy from you. They remember you. But it takes creativity to make the viewer want to watch your commercial.
For the short term, what we will see is more variable length commercial slots. Broadcasters used to have to make commercials start and stop at constant intervals like 120 seconds. SOmetimes the affilliate would miss and you would watch dead air.
Not any more.
Metatags or flags let a network embed a marker to tell local carriers when to insert commercials and for how long. This is a key weapon because broadcasters will be varying the length of commercials making it harder to channel surf or 'bloop' during a commercial.
The new Fast Slip let's us catch them when they try to do a quick cut back out of commercial. It also let's watch a good commercial. It does not matter how fast a player is if he can't play heads-up ball.
Our old friend Skip is blind-folded.
My first prediction for 2007: By year end, TiVo
will be under pressure to replace Skip
Skippy won't be able to keep up.