The cost for the unit is ~$600 at BestBuy.com Other retailers offer the unit for cheaper prices (some higher). So the price may turn you off a bit, but IMHO... it is not "that" bad. Don't underestimate the benefits of having an integrated unit.... No shelf needed for an extra receiver... You can hide all the wires (especially if you prepare for the TV).
From a DirecTV point of view... this unit is just like any of their others... and follows the same programming rules (mirroing, commitments, ect). But... this TV is OWNED, not leased.
At my recently Halloween party, my brother commented how that TV would be perfect for his garage. When I told him how much... he wasn't turned off by it (and he is not made of money), when I told him too that we could mount it to a wall or even posible the ceiling, he was even more intrigued.
He then reminded me the holidays where comming and what his big brother should get him..
Other at the party where intrested in the TV and thought it was pretty cool to play with and how it "blended" so well.
So finally... this is a good unit, provided you have a NEED for such a unit.
This should be considered a "main" TV for the home, simply too small.
But if you have a basement bar or game room; Larger kitched where the Samsung Flip Top isn't an option; Dorm Room/Studio or small apartment; or even a larger bathroom... this is the type of device that is perfect in those enviornments.
One thing that I thought would have made this a slam dunk for some applications, would be the inclusion of a DVI or VGA port, so the unit could also be used with a computer. Hopefully that could be a consideration in a future model.
Finally.... One thing that I am most excited about is... If this was the SD entry into the market.... the rumored HD version should be pretty spectacular if turns out to be true.