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Insight Tries Theme-Based Lineups


By Steve Donohue
10/25/2006 5:54:00 PM

Following a strategy similar to rivals DirecTV and EchoStar Communications, Insight Communications said it's beginning to deploy theme-based digital-cable lineups.

The move, part of a new InsightDigital 2.0 marketing push, also includes an increased video-on-demand programming library and the launch of new HDTV channels ESPN2 HD, TNT in HD and MTV's MHD...

( The entire article is at the following source: http://www.multichannel.com/article/CA6384964.html )
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