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By Linda Moss
12/4/2006 4:40:00 PM
In a complicated legal tangle, EchoStar Communications and DirecTV are battling in court over the use of search-engine keywords.
DirecTV filed three copyright-infringement lawsuits in California against EchoStar Dish Network retailers over the keyword issue, and it wants to drag EchoStar into one of those cases. In fact, DirecTV is now seeking an injunction against EchoStar in the Golden State.
Charlie Ergen's satellite company, in turn, filed its own suit Nov. 6 against its satellite rival, DirecTV. EchoStar is seeking its own injunction against DirecTV in New York.
The legal tussle all revolves around the legality, or impropriety, of the keywords that companies pay search engines, such as Google, to use to steer consumers to their web sites. DirecTV claimed that EchoStar and some of its retailers are violating its trademark by purchasing rights to keywords similar to, or variations of, "DirecTV." .....
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( The entire article is at the following source: http://www.multichannel.com/article/CA6397092.html )
12/4/2006 4:40:00 PM
In a complicated legal tangle, EchoStar Communications and DirecTV are battling in court over the use of search-engine keywords.
DirecTV filed three copyright-infringement lawsuits in California against EchoStar Dish Network retailers over the keyword issue, and it wants to drag EchoStar into one of those cases. In fact, DirecTV is now seeking an injunction against EchoStar in the Golden State.
Charlie Ergen's satellite company, in turn, filed its own suit Nov. 6 against its satellite rival, DirecTV. EchoStar is seeking its own injunction against DirecTV in New York.
The legal tussle all revolves around the legality, or impropriety, of the keywords that companies pay search engines, such as Google, to use to steer consumers to their web sites. DirecTV claimed that EchoStar and some of its retailers are violating its trademark by purchasing rights to keywords similar to, or variations of, "DirecTV." .....
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( The entire article is at the following source: http://www.multichannel.com/article/CA6397092.html )