Just in case someone is considering purchasing a new television I wanted to let everyone know how well LG Electronics take care of their customers. I purchased a 40" Zenith HD projection t.v. on 12-09-2005 which is still under the twelve month parts and labor warranty. The last week of August 06 I noticed a red flare in the bottom left of the screen. I contacted the store that I purchased the set from and they contacted the service center they used for LG warranty repair work. They were told that they were no longer authorized by LG for warranty work. I then called LG on Aug.30 and was told they would find service for me and someone would be contacting me. To make a long story short, after numerous phone calls to LG, and being assured they were working on the issue, I am now at day FIFTY THREE DAYS since I requested service directly to LG. Luckily I have been able to watch the tv although the red flare is pretty irritating, I can not imagine how upset and mistreated someone would feel if their tv went completley out and had to wait two months or longer without a tv waiting for service. Since this is still on going I will update how this comes out, but I have dealt with numerous computer and electronic companies in my life but nobody holds a candle to LG on how uncaring they are to their customers.