For the Blizzard fans...
http://www.blizzard.com/us/press/080729.htmlThe pay per view event will deliver a minimum of eight hours of live HD coverage from the show floor on each day of the convention, including exclusive interviews, demos, and more. Beginning in August, DIRECTV will run a promotion offering the BlizzCon pay per view event free to new DIRECTV subscribers. Pricing for existing DIRECTV customers and programming details will be available in the coming weeks from Blizzard Entertainment and DIRECTV.