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The ads are only the same if the viewer is watching the affiliate feed. If I watch the Peacock feed of the NBC show, the ads are different. In the case of NBC, the national programming is a pretty big piece of the programming day. With the exception of a couple of local shows at 20:30 and 21:00 today (in case SNF goes long), the next new truly local programming is going to be at 23:00 (local news).The NBC local affiliate that Peacock is going to be broadcasting will be the exact same broadcast the affiliate shows OTA and cable and sat including the exact same ads....just like the Paramount+ local affiliate is the same broadcast as that local on all services.
The weekday programming is typically split between NBC and local news and news magazines and syndicated news magazines along with the Primetime programming. There's 90 minutes of NBC news starting at 03:00 followed by 2.5 hours of local news followed by four hours of Today. 11:00 sees a "local information" show. Daily Blast Live (syndicated) starts at 11:30 and is followed by the local noon news. At 13:00 is NBC News Daily followed by a repeat of Daily Blast Live and its subsequent episode. 15:00 brings Dateline and then the evening local news blitz starts at 16:00 until 17:30 when the NBC national news comes on. 18:00 brings another 60 minutes of local news followed by The Good Stuff and Inside Edition. 20:00 - 23:00 (and perhaps soon to be 20:00 - 22:00) is Primetime followed by more local news until Fallon. They replay the 23:00 news after Fallon and reruns of Dateline until the new day starts again at 03:00.
Remember what happened with the major news and weather channels?