All this talk is simply trying to figure out a way to get around people who simply move the goal posts with their billions spent on shady lawyers and bought off judges. The first thing I learned in broadcast engineering class 50 years ago, was that a federal license was, in essence, a licence to print money. No matter what the law says, or how it is 'interperted', at the end of the day those with huge monetary incentive to keep things exactly the way they are will use any argument, no matter how convoluted or nonsensical, to maintain that flow of cash into their back pocket. That is the 'American Way'.
So, what has to be found is a way to interrupt that flow, of which there are two main sources. One of those, the retransmission fees, is already under pretty significant challenge and has been for several years by the satellite folks in particular. Cable, not so much, as they must figure they have a captive subscriber base, especially with the increasing number of renters in US society that can't simply bolt a dish to their home. However, in the near future, wireless internet from cellular companies may make some inroads.
But their other income source, advertisements, is based on, to me over the years, figures that mostly come from one company, that even to the big networks has been shady at best (as they keep suing this company every few years for more clarity in their figures). Its easy to simply total up the cable and satellite subscriber households and present those as the numbers who are watching the adverts, and come up with rates that make sense. But wait, what about antenna folks, or the numbers of households that, to quote Sheldon, are unable to recieve those signals due to Physics? And then there are the hoa's that ban antennas, or the communities that insert anti-antenna ordinances into property deeds?
Well, this company simply assumes that all those households that don't subscribe to the companies paying retransmission all have the ability to recieve via antenna, realistically or not. That keeps the viewership numbers, and resulting advert rates, nice and high. Simply take the census numbers from any dma and that gives them the result they want.
Don't think that's what is done? Even those big networks can't get the real numbers, Comcast/NBC Universal is still trying to pry how the numbers don't make sense from this company. I think EFF should join in that lawsuit, if for anything, to look under the rock and see what crawls out.