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November 29, 2006 12:21 PM Eastern Time

Men's Outdoors & Recreation Channel, National Shooting Sports Foundation Help Wingshooters Find Hunting Access Using Interactive TV Technologies

TV Viewers Can Enter to Win Prizes and Locate Bird-Hunting Preserves Without Leaving Their Sofa

DENVER--(BUSINESS WIRE)--The Media Group (TMG), formerly known as Turner Media Group, and the National Shooting Sports Foundation (NSSF) announced today an agreement to deliver to viewers of TMG's owned-and-operated television channel, Men's Outdoors & Recreation, an interactive TV experience to help hunters find preserves to enjoy their sport.

Viewers of the half-hour, branded entertainment TV show, Wingshooting USA, can locate bird-hunting preserves close to home or across the country as well as enter a contest to win a Polaris ATV and other prizes, all by using their TV remote control. This interactive TV campaign is available to more than 12 million viewers of Men's Outdoors & Recreation who have DISH Network iTV-enabled set-top boxes. This iTV campaign runs through Dec. 23, 2006.

Wingshooting USA raises awareness of the convenience, access and quality experiences offered by today's bird-hunting preserves. This iTV advertising and programming initiative promotes to hunting enthusiasts a free, easy-to-use, searchable, national database of hunting preserves....

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( The entire article is at the following source: http://home.businesswire.com/portal...d=news_view&newsId=20061129005736&newsLang=en )
 
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