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Éminence grise
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I can't understand why there appears to be so much interest in bundling television, telephone and internet services, or why Directv (or anyone else) is at a disadvantage for not having this (they do have agreements with Qwest and Verizon, in any case).
 

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I see it as three things.

One, the perception of the consumer that it is such a great deal (at least for the introductory period, when it IS a great deal).

Two, everything all on one bill - which for me, I could care less. All of the paying of my utilities is online, so I'm not writing separate checks anyway.

Three, the competition has it, so "you" should, too. The way it's hammered on TV ads, etc., it's hard not to have the "why can't D* do that" attitude and feel like you're missing out on something.

Of course, my opinion could be slanted because although the initial "discount" period would be nice, I could really care less about bundling. Those that do like the idea will, of course, have a different opinion.
 
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