Tom Robertson said:
So you're statement that "...delivering additional SD channels by enabling the subscriber to watch a down-resed version of a channel that is downlinked only in HD could begin tomorrow." was slightly misleading. Yes they could...but frustrate many SD only customers until enough MPEG4 capable receivers could be delivered.
I took your meaning that technology was in the hands of many SD customers "today", but as we've discussed, that ain't so.
Cheers,
Tom
It wasn't at all misleading, DirecTV is currently deploying hardware that would allow that to be done tomorrow.
As I said in the post, they can (and I think they will) follow the same model that they are using for the HD MPEG2 to MPEG4 transition. You manage the transition to minimize the frustration of those not yet converted. First a few channels that not everyone even has a subscription for... escalating over time to a boatload of extras that are available only with upgraded receivers. If they could do it with customers who paid almost one thousand dollars to purchase a HD receiver several years ago, they could certainly manage it with customers who probably paid nothing for their receiver and who in the early stages of the transition, might have to pay less than $100 to upgrade to new equipment to get the extra channels, or might just have to add DVR service to their account to get a free upgrade.
You never can put all the necessary hardware in everyone's hands overnight. It's always a slow drawn out process, but that process has already started, and there is no reason that some "extra" channels couldn't start to be rolled out tomorrow. It's not all that different from what they are already doing with SD MPEG4 LILs in certain markets. DirecTV doesn't seem to be worried about frustrating customers in certain DMAs by requiring them to upgrade to MPEG4 equipment to get locals that people next door can't get without upgraded equipment. I'm sure that many people in those markets just gladly agree to add the monthly charge for locals in exchange for free hardware upgrades, so I'd imagine that initially there would be some people willing to pay a one time upgrade fee to get other extra SD channels, or agree to add a monthly DVR service charge to their account in exchange for a free hardware upgrade to get a few extra SD channels.
As I said, DirecTV could start doing it at any time (including tomorrow), starting with small incentives, and as willingness to pay for upgrades declines, they can either increase the incentives to upgrade (more channels), or decrease the cost to upgrade, or a combination of both. No mass customer "frustration" would be involved…. only a beautifully managed balance between supply and demand. God bless capitalism, and God bless America! :flag: :flag: :flag: