http://blog.washingtonpost.com/dcsportsbog/2008/07/nats_last_in_the_league_last_i.htmlAccording to an in-depth baseball ratings story and chart by John Ourand, posted on Sports Business Journal today (subscription required), the Nats are drawing a 0.39 on MASN/MASN 2, down 43.5 percent from last year.
The average number of D.C.-market households tuning in is 9,000, which is...checking, checking....last in the majors. By a lot. That 0.39 rating is...checking, checking....also last in the majors. Also by a lot.
The biggest average households numbers, according to the story (which is based on Nielsen Media Research numbers) watch the Yankees (325,000), Red Sox (233,000) and Mets (204,000). The highest average ratings, according to the story, are found in Boston (9.75), St. Louis (8.04) and Minnesota (6.92).
More to the point, the lowest average household numbers, aside from the Nats, watch the Royals (28,000), Orioles (33,000) and Pirates (34,000). To repeat, the Nationals' number was 9,000, less than a third of the viewership in next-to-last Kansas City. The lowest average ratings, aside from the Nats, are found watching the Angels (1.24), Rangers (1.49) and Dodgers (1.57). To repeat, the Nationals' number was 0.39.