MTV Rebrands HD Music Channel as Palladia
By Vlada Gelman
MTV Networks' high-definition music channel MHD will change its name to Palladia effective Sept. 1.
"It's a bigger, more distinct name for a channel that has grown in size as well as satisfaction among music HD fans," said Tom Calderone, the executive VP/general manager of VH1 who oversees Palladia. "We're also reinforcing that the channel is the home for an increasingly broad range of musical styles and artists in high-def performances that can't be seen anywhere else. We believe these changes will help our distributor partners as they continue to sell HD and strive for the best content."
Palladia will offer more exclusive programming as part of its evolution, kicking off with "Outdoor Music Week" the first week of September. The lineup of outdoor music concerts will feature Madonna, Usher, Dave Matthews Band, Eric Clapton, John Mayer, Jimi Hendrix, Janis Joplin, the Who, Green Day, Genesis, Jay-Z, Amy Winehouse, Foo Fighters, Kanye West, David Bowie, Snoop Dogg, Sugarland, Lynyrd Skynyrd, Dierks Bentley, Hank Williams Jr., Queen, Will Smith and the Rolling Stones.
Palladia also will host "Hip Hop Weekend" Oct. 4-5, "Classic Rock Movie Week" Nov. 10-16 and "Best of 2008 Week" Dec. 22-28.
The channel's regular lineup will feature a different concert every Saturday at 9 p.m. and films from the channel's collection of rock movies every Thursday at 9 p.m.
http://www.tvweek.com/news/2008/08/mtv_rebrands_hd_music_channel.php