Not to put too fine a point on it, but in other words, 68% of people with DVRs are being stupid with how they use them.
New Data and Projections on DVR's
The following is a Press Release from a firm that does alot of work for various media and advertising groups:
While the 6% "time shifting" seems low, in fact that which involves primetime shows is a larger number. From a Media Life article related to this new study:DVRs NOW IN OVER ONE-QUARTER OF US HOUSEHOLDS
DVR Owners are Very Happy, but Impact on Total TV Viewing Remains Modest
Durham, NH - September 15, 2008 - New consumer research from Leichtman Research Group, Inc. (LRG) found that 27% of TV households in the United States have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR.
DVR owners are very happy with the service - 87% would recommend their DVR service to a friend, and 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). Yet recorded viewing is not necessarily the priority in DVR households - 68% of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch.
These findings are based on a survey of 1,300 households throughout the United States, and are part of LRG's study, On-Demand TV 2008: A Nationwide Study on VOD and DVRs. This is LRG's seventh annual study on this topic.
LRG's research also found that:
* 35% of DVR owners feel that they spend more time watching programs recorded on their DVR than regularly scheduled programs
* 45% of DVR owners record five or fewer programs per week
* 68% of digital cable subscribers say that they have used Video on-Demand - with 85% of this group having used VOD in the past month
* 42% of VOD users are more likely to keep digital cable because of on-Demand
"The number of US households with DVRs has essentially doubled in the past two years, and - with a continued push from cable, DBS, and Telco TV providers - will likely double again over the next four years." said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "DVRs, along with on-Demand, continue to change the way that many people watch TV. LRG forecasts that DVR and on-Demand's share of total TV viewing time in the US will increase from about 6% today to 16% at the end of 2012."
Last season, about 16 percent of viewing by adults 25-54 in primetime was to time-shifted programs, according to a MediaVest analysis of Nielsen ratings.
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I'm sure the percentage of DBStalk members who time-shift (prime time or not) is MUCH higher than the rates provided by the sources in the OP...
I know it sounds stupid but sometimes I just like to find something interesting that's on now. Sometimes I'm bored with the stuff I record.Lee L said:Not to put too fine a point on it, but in other words, 68% of people with DVRs are being stupid with how they use them.
Oh, has anyone actually been to Durham NH lately? The last time I visited it, there was a college, and a lot of cows, and not much else. Has it grown?
Exactly.Stuart Sweet said:I know it sounds stupid but sometimes I just like to find something interesting that's on now. Sometimes I'm bored with the stuff I record.
I would never record COPS. Last night, however, I noticed it in the guide an thought it would be a nice diversion - and it was.
Durham is still Nice i work in Madbury next town overStuart Sweet said:Oh, has anyone actually been to Durham NH lately? The last time I visited it, there was a college, and a lot of cows, and not much else. Has it grown?
Back to topic,
I think that 28% is a little low, my best guess is around 35% have dvrs now.
Vcrs are history and with the New D*HD DVR coming out thats Tivo enabled i expect that # to grow to 40%+
There is a learning curve for some folks weaning away from mindless channel surfing to finding the actual purpose DVRs serve.Lee L said:Not to put too fine a point on it, but in other words, 68% of people with DVRs are being stupid with how they use them.
I've been a DVR user since October of 2000. Nice to know people are catching on.
With a penetration rate of 28%, DVRs are the enemy of television. Who will watch the ads now?
"DVR owners are very happy with the service – 87% would recommend their DVR service to a friend..."
These people must be E customers with the VIP 722!
These people must be E customers with the VIP 722!
Prior to ever having a DVR (4 HD DVRs ago), I always thought that there was no real benefit to having one.
Then I got my first HD DVR, and haven't looked back since.
As one who travels a fair amount, and also has a generally busy schedule, not to mention diverse household in terms of viewing interest...having multiple HD DVRs has been a wonderfully opportunity to do a list of new things:
1) Watch preferred HD programming at our viewing convenience
2) Assure that programming which is ongoing (series) can be viewed without missing an episode
3) Allow for multiple interests of viewing without sacrificing anything, or preventing one party from seeing something in lieu of another
4) Retaining certain programs for repeat viewing at our convenience
All in all, we've gone from "why have one" to "HD viewing is soooo much better with a DVR".
Then I got my first HD DVR, and haven't looked back since.
As one who travels a fair amount, and also has a generally busy schedule, not to mention diverse household in terms of viewing interest...having multiple HD DVRs has been a wonderfully opportunity to do a list of new things:
1) Watch preferred HD programming at our viewing convenience
2) Assure that programming which is ongoing (series) can be viewed without missing an episode
3) Allow for multiple interests of viewing without sacrificing anything, or preventing one party from seeing something in lieu of another
4) Retaining certain programs for repeat viewing at our convenience
All in all, we've gone from "why have one" to "HD viewing is soooo much better with a DVR".
Ya I doubt that. Maybe some...and Tivo doesn't make a difference either. People like DVR technology. My parents have 2 HRxx's. I like my 5 dvr's too. People like convienience. They like the trick play functions as much as the recording capabillty. Interesting study. Glad to see more people are using it.rustynails said:"DVR owners are very happy with the service - 87% would recommend their DVR service to a friend..."
These people must be E customers with the VIP 722!
I loaned a TiVo to a couple I know and they were very uncertain going into it. I called a week later and asked how it was going. The husband replied, " I feel like I'm getting some value from paying the cable bill".hdtvfan0001 said:Prior to ever having a DVR (4 HD DVRs ago), I always thought that there was no real benefit to having one.
Then I got my first HD DVR, and haven't looked back since.
I think it's a personal experience unlike most other electronic devices and it crosses gender lines. Once you go there, doing without a DVR is unthinkable.
How many people in the survey wish they had DLB?
Just got my third HD-DVR today! An HR21-200.
My wife even loves them, even though I've been trying to break her of the habit of calling them a TIVO
And we've never had a TIVO!
My wife even loves them, even though I've been trying to break her of the habit of calling them a TIVO
And we've never had a TIVO!
Its better than the old days of finding a tape that has space and can only set one recording.
I would say I am ten times more likely to watch an "old movie" (i.e. a movie I've seen more than a couple of times) if it is playing in real time than on DVD where I own the movie. Even moreso, I wouldn't DVR the movie at all (other than live pause).Stuart Sweet said:I know it sounds stupid but sometimes I just like to find something interesting that's on now. Sometimes I'm bored with the stuff I record.
We used to have a pile of VHS tapes with a week or two of programs that we caught up on over the weekend. Got our first Series 2 Tivo about right after they came out. (Lifetime service, what a deal!)
We've got 7 tuners of DVR in the house.
My sons dorm room has one of our old series 2s, and one of his roommates brought along a newer 2 tuner Tivo, three tuners, four guys.
.
We've got 7 tuners of DVR in the house.
My sons dorm room has one of our old series 2s, and one of his roommates brought along a newer 2 tuner Tivo, three tuners, four guys.
.
Several people I know that have DVRs just never got into the habit of using them the way they were meant to be used. Many people are daunted by new technology and tend to avoid using it if there's any kind of a learning curve involved. It's difficult for some people to adjust to the new lifestyle that DVRs offer and still watch their shows during primetime instead of timeshifting. They'll use the DVR for occasional recording but not much else.
What I find interesting in the report is the high level of satisfaction people are claiming for their DVR service. Chances are the ones that are using the cableco DVRs have never used a real DVR before and are just impressed by what they can do ("Look, Honey! It records just like a VCR!"). I'd be willing to bet that if they ever got the chance to use a real DVR like a Tivo or the HRXX models for a reasonable period the satisfaction rating for the cableco DVRs would drop considerably.
What I find interesting in the report is the high level of satisfaction people are claiming for their DVR service. Chances are the ones that are using the cableco DVRs have never used a real DVR before and are just impressed by what they can do ("Look, Honey! It records just like a VCR!"). I'd be willing to bet that if they ever got the chance to use a real DVR like a Tivo or the HRXX models for a reasonable period the satisfaction rating for the cableco DVRs would drop considerably.
Don't have cable, but your post piqued my interest. What is the difference between a cableco dvr & a "real dvr" like a tivo or HRXX? Would you put E*'s in the former or the latter?captain_video said:Several people I know that have DVRs just never got into the habit of using them the way they were meant to be used. Many people are daunted by new technology and tend to avoid using it if there's any kind of a learning curve involved. It's difficult for some people to adjust to the new lifestyle that DVRs offer and still watch their shows during primetime instead of timeshifting. They'll use the DVR for occasional recording but not much else.
What I find interesting in the report is the high level of satisfaction people are claiming for their DVR service. Chances are the ones that are using the cableco DVRs have never used a real DVR before and are just impressed by what they can do ("Look, Honey! It records just like a VCR!"). I'd be willing to bet that if they ever got the chance to use a real DVR like a Tivo or the HRXX models for a reasonable period the satisfaction rating for the cableco DVRs would drop considerably.
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