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New DirecTV Tivo Agreement

1784 Views 13 Replies 12 Participants Last post by  Stuart Sweet
Sorry guys if the already made the headlines...if it did I missed it and a quick keyword search doesn't bring up anything about it.

DIRECTV and TiVo to Launch New HD DIRECTV DVR with TiVo Service
EL SEGUNDO and ALVISO, Calif. — Sept. 3, 2008 — DIRECTV, Inc. (NASDAQ: DTV), the nation's leading satellite television service provider, and TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVR), announced today that they have extended their current agreement, which includes the development, marketing and distribution of a new HD DIRECTV DVR featuring the TiVo Service, as well as the extension of mutual intellectual property arrangements.

Under the terms of the non--exclusive arrangement, DIRECTV and TiVo will work together to develop a version of the TiVo® service for DIRECTV's broadband-enabled HD DVR platform. The product will support the latest TiVo and DIRECTV features and services, including TiVo's Universal Swivel Search and TiVo KidZone. TiVo will develop the new HD DVR for an expected launch in the second half of 2009.

DIRECTV will continue to develop and offer its own portfolio of industry leading set top boxes as primary offerings to both new and existing customers. This new TiVo box will be offered as an alternative choice to those DIRECTV customers who would like to add TiVo to a full line up of DIRECTV services.

"We have had a very successful history with DIRECTV. Together we brought the TiVo experience to millions of DIRECTV customers and now we look forward to launching a next generation product that uses TiVo's latest features to truly showcase DIRECTV's broad selection of high-definition programming — all stitched together with the elegance of TiVo's renowned user experience," said Tom Rogers, TiVo's CEO and president. "This agreement demonstrates our continued embrace of mass distribution opportunities in cooperation with major multichannel operators who recognize the value of giving their customers a choice of compelling user experiences."

Like prior products developed by TiVo and DIRECTV, the new HD offering will be marketed and sold by DIRECTV nationally to its entire customer base as part of its growing portfolio of brand name video offerings. Specific consumer pricing and packaging will be announced in conjunction with DIRECTV's launch of the product.

"As the industry's content and technology leader, DIRECTV has a long-standing reputation for developing innovative, advanced products and services, including our highly successful series of DVRs and HD DVRs," said Chase Carey, president and CEO, DIRECTV, Inc. "We will continue to work with TiVo and make this new product available to all new and existing DIRECTV customers who may want to add TiVo on top of our industry leading experience."

DIRECTV and TiVo began their relationship in 2000 with the launch of the first DIRECTV DVR with TiVo service. In April 2006, the companies announced an extension of their commercial and advertising relationship and those commercial and advertising capabilities are further extended, and now include the new HD platform. DIRECTV and TiVo also recently deployed a software update to existing DIRECTV with TiVo boxes, which enables new features like DIRECTV's Remote Booking.

Financial terms of the deal were not disclosed.
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say-what said:
Ouch!!!
joshjr said:
Indeed. :)
There was hardly any discussion about it though... :)
Always nice to see the post again. It's a message of joy.
And so it was. Just surprised it wasn't on the "Headlines" page rather than buried in the forums....
Flyboy917 said:
And so it was. Just surprised it wasn't on the "Headlines" page rather than buried in the forums....
It was on the Headlines page, but because it was so long ago, it is in the archives now.
I predict the mods will be closing this thread shortly...
ATARI said:
I predict the mods will be closing this thread shortly...
Please forgive my ignorance, but isn't this good news? I loved using my Tivo and was very disappointed when I upgraded and lost it. Are there downsides that I don't know about?
darita said:
Please forgive my ignorance, but isn't this good news? I loved using my Tivo and was very disappointed when I upgraded and lost it. Are there downsides that I don't know about?
Nobody knows.. have to wait for next year (at least).. then maybe we'll see wether it's better or worse..
darita said:
Please forgive my ignorance, but isn't this good news? I loved using my Tivo and was very disappointed when I upgraded and lost it. Are there downsides that I don't know about?
I think it's (potentially) great news.

It's just that the mods are trying to keep all the new TiVo talk to one thread: http://www.dbstalk.com/showthread.php?t=138443

But this thread is still open, so who knows...
ATARI said:
I predict the mods will be closing this thread shortly...
My 8-bit friend, it is time for your prediction to become reality.

Please continue all discussion in the thread listed above.
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