That's one of those things where the NFL Network hopes when fans don't realize their favorite team will be available to be seen on their cable systems, they'll start to call their cable company about adding the channel. Basically the NFL Network will use the fans to get the channel added. They couldn't do it just because their the NFL Network in recent years. But now they feel since they have games, that'll do the trick, but so far it hasn't worked.
It'll be interesting to see as the season progresses what happens. The NFL was a bit clever about this when they set up their schedule. If you notice some of the teams that probably have more fans scattered from coast-to-coast are on the channel. Teams like Dallas, Pittsburgh, Miami, Oakland are on there. Teams with fans concentrated in small areas won't do much on a broader scale in terms of getting more cable companies to come on board.
It'll be interesting to see as the season progresses what happens. The NFL was a bit clever about this when they set up their schedule. If you notice some of the teams that probably have more fans scattered from coast-to-coast are on the channel. Teams like Dallas, Pittsburgh, Miami, Oakland are on there. Teams with fans concentrated in small areas won't do much on a broader scale in terms of getting more cable companies to come on board.