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NFL's kicks off flexible scheduling.

This season the NFL is implementing a "flexible scheduling" feature on Sundays
in Weeks 10-15 and in Week 17 of the regular NFL season. Nov. 12 (Week 10)
marks the first week of flexible scheduling, which will ensure quality matchups in
all the NFL Sunday time slots and give teams a chance to play their way into the
primetime and into the late-afternoon 4:15 p.m. ET time slot on CBS and FOX.

It's being billed as a way for teams to play their way onto prime time TV. The reality
is that tv coverage of the most successful professional sports league is big money.

According to the NFL, two contests on Sunday, Nov. 12 will be the first attempt at
the league's new flexible scheduling plans to get the best possible match-ups in
front of the most viewers possible. Da Bears vs. Giants game that day will be
played at 8:15 p.m. ET on NBC and the Saints vs. Steelers game will move to
4:15 p.m. ET on FOX.

For each of the flexible scheduling weeks with the exception of Week 17, the NFL
will announce the start times of games on Sundays no later than 12 days prior to
that weekend. In Week 17, in order to guarantee a Sunday night/doubleheader
game with playoff implications, the decision to move the start time may be made
on six days notice.

www.SkyReport.com - used with permission

(Read related, team-specific DBSTalk story HERE.)
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