This is why Dish/DirecTV can't let this happen.The Sunday Ticket "has become DirecTV's most powerful promotional tool over the last decade to get new subscribers, and to build its brand," said David Carter, a principal in the Los Angeles-based Sports Business Group.
I agree with you James. If, by chance, CATV gets the rights to have NFLST, hopefully it won't be exclusive and DirecTV will still carry the package. I'm kind of worried that local affils may cause such a fuss that the league will abandon NFLST totally, leaving both CATV and DBS subs without this great package.Originally posted by James_F
This is why Dish/DirecTV can't let this happen.
This is the other reason why it might not happen. This isn't the market for having large losses on programing... We'll see...But some sports experts say that it's unlikely there are that many rabid NFL fans who would be willing to pony up $199 per year to get the Sunday Ticket package. The NFL would be likely to demand a 10% guarantee from In Demand on its digital-subscriber base. So In Demand could end up losing tens of millions of dollars if it fell far short of the guarantee.