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Advertising Age offers this Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?:

Overall, TVB finds the 49ers drawing the best ratings of any playoff team, followed by the Steelers, Packers and Giants. And the mighty un-un-defeated Lions? Despite making the playoffs for the first time in, cough, a while, the Lions barely cracked the top 10, posting a 19.7 rating to rank 9th.

This is especially interesting data in that the teams that draw the top ratings aren't drawing them just from local markets. San Francisco doesn't break the top 10 local markets, which are lead by Baltimore and Boston.