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Nielsen begins monitoring TiVo usage

1175 Views 7 Replies 2 Participants Last post by  James_F, 
James_F
According to News.com Nielsen will be monitoring Tivo usage.

http://news.com.com/2100-1040-948580.html?tag=fd_lede

It will be interesting to see what becomes of this....
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James_F
And what gets people attention. The previews that Tivo downloads for you could be analyzed and fine tuned so that people will view them...

It is good to see that the Nielsen people recognize the importance of PVRs...
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James_F
I think you have to "opt in" for Nielsen... :shrug:
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James_F
Here is a link to a memo released from Nielsen. It looks like they will need the Tivo users permission.

http://www.netwert.com/ideapad/display.php?id=173
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James_F
All those users who watched the Anna Nicole Smith show would jump at the chance. :D
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