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Nielsen, News Corp. Ink Deal


By Linda Moss
10/25/2006 5:57:00 PM

Nielsen Media Research and News Corp., once at war over local TV measurement, reached a landmark eight-year pact that consolidates more than 150 individual agreements between the companies, providing audience measurement for Rupert Murdoch's cable networks, TV stations, the Fox broadcast network and DirecTV.

Financial terms of the deal, announced Wednesday, were not disclosed.

In 2004 and 2005, News Corp. and Nielsen engaged in a nasty public battle over the ratings service's rollout of a new service, Local People Meters. News Corp., a number of other broadcasters, a coalition of black and Hispanic groups called Don't Count Us Out -- backed by News Corp. -- and several minority organizations charged that the new meters were undercounting viewers of color.

But News Corp. spokesman Andrew Butcher said Wednesday that his company and Nielsen have settled their differences over the LPMs. As part of the new master agreement, Nielsen is investing about $50 million in programs designed to enhance the response rates of participants in its samples, with special emphasis on younger demographics and communities of color...

( The entire article is at the following source: http://www.multichannel.com/article/CA6384816.html )
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