Beware the Attack Basset
Is this fair to those that pay full price?There are a lot of people that have been receiving NFLST for several years that never pay full retail (or maybe anything at all) for the product.
How much discount should a few phone calls to badger customer service be worth? I'm betting it doesn't come anywhere near the $300 level.
I think it more likely that NFLST will be offered to most direct via streaming. If you're a customer of the company that produces and distributes the product, you may get a break but you know they'll make it up somewhere. DIRECTV's makeup came in the form of a >$190 ARPU and some generous portion of $6 billion in debt.
The true ugliness is likely to come from not being able to pause, fast forward or rewind the content (at least on game day).