Which they should have already tried since the bleeding didn't just start yesterday but they've never given any indication of doing it up to this point. It's just not in their DNA to "get competitive" with the competition. I'm sure they would like to find another sucker like TPG though. Doubt it will be DISH though that bites on that stinky bait.Yeah, so far they've never cut the stated regular prices but we really don't know what they're doing in terms of ARPU given the varying amounts of loyalty discounts they dole out to keep so many customers on board.
And even in the case of DTV Stream, rather than cutting the intro price from $70, they could include the unlimited cloud DVR at that price point rather than charging an extra $10/mo for it. That would make them more competitive with YTTV, Hulu Live and Fubo TV, on a cost/value basis, than they are now. And/or, they could offer an optional 1-yr contract for DTV Stream that comes with a monthly discount off the base price.
At any rate, if DTV remains on its own (i.e. not merged with DISH), then they're going to need to somehow improve the cost/value proposition to attract and retain subs, especially once the satellite service loses exclusive (and for many customers, free) NFL ST.