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From what I understand BlockBuster has ZERO control over DirecTV's PPV channels. Instead what they have a cross marketing agreement, DirecTV names its PPV's Blockbuster ticker in exchange for Blockbuster advertising and selling DirecTV units.

I think Blockbuster Ticket will survive IF the merger is approved. BlockBuster PPV is a better sounding and selling name then Dish On Demand. Especially if the keep the DirecTV name and get rid of the Dish Network name.
 
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