If the merger is approved,
Will PPV be still branded as Blockbuster Ticket? I know that Blockbuster gets a cut of DirecTV's PPV and monthly subscription revenue. In exchange, Blockbuster sells DirecTV equipment and offers 52 Free Rentals to the new existing subscriber. Good for the new subscriber. But really, it doesnt deter churn after the year is up.
Does Blockbuster determine which PPVs will be airing on DirecTV? I know BB prevented "American Beauty" from being carried on many shelves as BB was demanding DreamWorks share revenue with BB but more than what DreamWorks wanted:
http://www.eonline.com/News/Items/0,1,6496,00.html
Will BB get control of satellite PPV in entirety also? Could this be damaging on PPV selections down the road? Blockbuster estimated that about 6 million new DirecTV subscribers will come in a 5 year time frame. I know for sure DirecTV did not add 1 million this year just through BB. However, DirecTV does make a lot on PPV it seems. However with digital cable (cable before couldnt compete) and DVDs, DirecTV's one huge advantage doesnt seem to be that big, any more to be honest.
Will PPV be still branded as Blockbuster Ticket? I know that Blockbuster gets a cut of DirecTV's PPV and monthly subscription revenue. In exchange, Blockbuster sells DirecTV equipment and offers 52 Free Rentals to the new existing subscriber. Good for the new subscriber. But really, it doesnt deter churn after the year is up.
Does Blockbuster determine which PPVs will be airing on DirecTV? I know BB prevented "American Beauty" from being carried on many shelves as BB was demanding DreamWorks share revenue with BB but more than what DreamWorks wanted:
http://www.eonline.com/News/Items/0,1,6496,00.html
Will BB get control of satellite PPV in entirety also? Could this be damaging on PPV selections down the road? Blockbuster estimated that about 6 million new DirecTV subscribers will come in a 5 year time frame. I know for sure DirecTV did not add 1 million this year just through BB. However, DirecTV does make a lot on PPV it seems. However with digital cable (cable before couldnt compete) and DVDs, DirecTV's one huge advantage doesnt seem to be that big, any more to be honest.