Only three years ago, professional wrestling was so formidable a force on cable television that executives at broadcast networks embarked on a campaign to denigrate the makeup of wrestling's audience to television advertisers.
The network executives are no longer bothering to dismiss wrestling. After a year of steadily declining ratings for both its cable and broadcast shows, wrestling no longer seems the overwhelming force it was in the late 1990's. While the drop in overall viewing was not extreme, at just under 10 percent, wrestling did see a precipitous falloff in some of its most important viewing groups, like teenage boys, with a drop of more than 30 percent.
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