[brmann]

Last night while watching my PVR shows I become aware of something. As I zapped one commercial after another I'd occasionally go by something that caught my interest. I can remember at least three times when I let at least a portion of the commercial play out, and a couple of other times when I actually backed up to see what the commercial was all about. That's when it struck me that just maybe if sponsors would put on more interesting commercials, instead of the repetitious mind numbing junk that most of them currently employ, that pvr's could actually be a good thing for them. "Damn, I missed that 800 number - let me scroll back so I can write it down"

Well, that may be an overstatement but I do think that as technology changes, survivors will learn to adapt with it. And if that means sponsors creating and showing better commercials, it sounds like a win/win situation to me.

Burt

 

[Bob Haller]

The commercials will be intergral parts of the show. The character will discuss why they are buying their new SUV, and stuff like that Surivors free car last nite is but one example.

Of course the nets would rather pass a law prohibiting commerciakl skip as bad for the industry. They are stuck in a 50s mentality.

 

[DarrellP]

Burt, I find myself doing the same thing, backing up to watch a commercial that caught my eye (Venus razor blades is a good one).

What the industry has heartburn over is not the Skip function like the 501, but the commercial Zap like the new Sonic Blue Replay units have the ability to do. At least with the 501 we have to physically and intentionally skip past commercials where the Sonic Blue will due it automatically.