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In an effort to revitalize the market opportunities and household penetration of PVR services, companies are now focused on building the PVR platform through cable and satellite operators using an array of different client and server-based approaches.
Research findings from the report show that through 2005, U.S. household penetration of PVR services will experience average year-to-year growth of 150 percent, reaching 36.1 million homes by the end of 2005. Leading the market's household expansion will be the rollout by cable operators of new integrated cable-delivered PVR platforms and services from companies such as Motorola, Scientific-Atlanta, Digeo, Keen Personal Media, Concurrent Computer and SeaChange International, which are projected to reach 20.3 million cable households by the end of 2005.
Conversely, the research has found that throughout the forecast period, U.S. household penetration of integrated DBS-delivered PVR services from providers DirecTV and EchoStar will grow at a much slower rate when compared to U.S. household penetration of integrated cable-delivered PVR services.
According to TRACE, the highest household penetration growth rates of PVR services will come from five cable operators; Adelphia, Charter, Comcast, Cox, and Time Warner Cable. By the end of 2005, these five cable operators will collectively provide integrated cable-delivered PVR services to 76 percent of cable households, while at the same time take household share away from both DBS-delivered PVR service providers and stand-alone PVR service providers.
As a result, the U.S. household share of DBS-delivered PVR services will decline from 70 percent in 2001 to 41 percent in 2005. Furthermore, U.S. household penetration of stand-alone PVR services from providers TiVo and SONICblue will grow at a modest rate of 38 percent through 2005, but account for 3 percent of households receiving PVR services.
From SkyRetailer (Used with Permission)
Research findings from the report show that through 2005, U.S. household penetration of PVR services will experience average year-to-year growth of 150 percent, reaching 36.1 million homes by the end of 2005. Leading the market's household expansion will be the rollout by cable operators of new integrated cable-delivered PVR platforms and services from companies such as Motorola, Scientific-Atlanta, Digeo, Keen Personal Media, Concurrent Computer and SeaChange International, which are projected to reach 20.3 million cable households by the end of 2005.
Conversely, the research has found that throughout the forecast period, U.S. household penetration of integrated DBS-delivered PVR services from providers DirecTV and EchoStar will grow at a much slower rate when compared to U.S. household penetration of integrated cable-delivered PVR services.
According to TRACE, the highest household penetration growth rates of PVR services will come from five cable operators; Adelphia, Charter, Comcast, Cox, and Time Warner Cable. By the end of 2005, these five cable operators will collectively provide integrated cable-delivered PVR services to 76 percent of cable households, while at the same time take household share away from both DBS-delivered PVR service providers and stand-alone PVR service providers.
As a result, the U.S. household share of DBS-delivered PVR services will decline from 70 percent in 2001 to 41 percent in 2005. Furthermore, U.S. household penetration of stand-alone PVR services from providers TiVo and SONICblue will grow at a modest rate of 38 percent through 2005, but account for 3 percent of households receiving PVR services.
From SkyRetailer (Used with Permission)