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Guest
·Consumers, Satellite Television Providers Benefit From National Coverage
FORT WORTH, Texas, Feb. 19 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE: RSH) announced today that it will sell both DIRECTV and DISH Network, giving the company maximum national coverage in the direct-to- home satellite television (TV) business. As the sole, national retailer offering both DIRECTV and DISH Network, RadioShack will enhance its position as a leading retail destination for consumers to purchase digital satellite television services.
"Consumer relevance is critical in today's crowded retail environment, particularly in the consumer electronics sector. As the only national retailer offering consumers DIRECTV and DISH Network, we will increase our relevance in the home entertainment marketplace,"
said Leonard Roberts, Chairman and Chief Executive Officer of RadioShack Corporation.
Roberts continued, "RadioShack's ubiquitous presence in every neighborhood in America and our ability to demystify technology for consumers make us the ideal national retailer to navigate customers through their satellite TV purchase," Roberts added. "Our long-term relationship with DIRECTV combined with the addition of our new
satellite TV partner, DISH Network, will place us in a stronger position to compete within the multi-channel video and data industry."
"With more than 10.7 million customers, DIRECTV is the nation's leading digital satellite television service, and we look forward to RadioShack continuing to offer consumers access to DIRECTV service nationwide," said Eddy Hartenstein, Chairman and CEO of DIRECTV, Inc.
By April, RadioShack will begin selling DISH Network products in its stores nationwide. In addition, RadioShack Installation Services will offer installation for both satellite television providers in the
future.
"This agreement allows DISH Network to build on RadioShack's reputation, household name and existing customer base," said Jim DeFranco, executive vice president at EchoStar's DISHNetwork. "DISH Network, the fastest growing satellite TV provider, is now able to offer RadioShack shoppers access to hundreds of channel choices and a strong alternative to cable TV."
FORT WORTH, Texas, Feb. 19 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE: RSH) announced today that it will sell both DIRECTV and DISH Network, giving the company maximum national coverage in the direct-to- home satellite television (TV) business. As the sole, national retailer offering both DIRECTV and DISH Network, RadioShack will enhance its position as a leading retail destination for consumers to purchase digital satellite television services.
"Consumer relevance is critical in today's crowded retail environment, particularly in the consumer electronics sector. As the only national retailer offering consumers DIRECTV and DISH Network, we will increase our relevance in the home entertainment marketplace,"
said Leonard Roberts, Chairman and Chief Executive Officer of RadioShack Corporation.
Roberts continued, "RadioShack's ubiquitous presence in every neighborhood in America and our ability to demystify technology for consumers make us the ideal national retailer to navigate customers through their satellite TV purchase," Roberts added. "Our long-term relationship with DIRECTV combined with the addition of our new
satellite TV partner, DISH Network, will place us in a stronger position to compete within the multi-channel video and data industry."
"With more than 10.7 million customers, DIRECTV is the nation's leading digital satellite television service, and we look forward to RadioShack continuing to offer consumers access to DIRECTV service nationwide," said Eddy Hartenstein, Chairman and CEO of DIRECTV, Inc.
By April, RadioShack will begin selling DISH Network products in its stores nationwide. In addition, RadioShack Installation Services will offer installation for both satellite television providers in the
future.
"This agreement allows DISH Network to build on RadioShack's reputation, household name and existing customer base," said Jim DeFranco, executive vice president at EchoStar's DISHNetwork. "DISH Network, the fastest growing satellite TV provider, is now able to offer RadioShack shoppers access to hundreds of channel choices and a strong alternative to cable TV."