Actually, too much signal is as bad as too little. When the signal reaching the front of receiver is too 'hot', distortion products are created which increase the bit error rate almost the same as too little signal introduces noise which increases the bit error rate. In both situations one winds up with an unuseable signal.
In other words, there is a practical limit to the size of the receive antenna, transmit antenna and transmit power of the transponder. The System from satellite to receiver is designed for optimum performance taking a number of factors into consideration.